Unleash Freedom and Embrace the City
Madra World was founded to enhance modern day dog ownership.
The average dog lead you see on the street was invented over 2,000 years ago—this isn't a joke, the Romans had them!
Designed well before smartphones, fancy coffees, and everything we associate with modern city life, traditional leads and dog products haven't evolved with how we actually live.
When a bike accident left me (Carl, founder) with a wrist injury, holding a traditional lead became painful. I faced a choice: stop walking my dog Romeo, or engineer something better.
Using my engineering background, I created the City Leash—a hands-free solution that eliminates wrist strain entirely. Fully adjustable to wear across your body or around your waist, with ergonomic traffic grips for close control when you need it—all designed to distribute weight properly, not destroy your hands.
What started as a solution to my own wrist pain turned into a whole new world I never expected. It quickly became clear this wasn't just useful for people like me, it made urban dog walking easier for everyone.
Unleash Freedom and Embrace the City
Madra World was founded to enhance modern dog ownership. The average dog lead you see on the street was invented over 2,000 years ago. This isn't a joke - the Romans had them! Designed well before smartphones, fancy coffees, and everything we associate with modern city life, traditional leads haven't evolved with us.
What started as a solution to wrist pain with the City Leash turned into something bigger. It quickly became clear this wasn't just useful for those with specific needs, it made urban dog walking easier for everyone. We make products for the modern dog owner.
For City Dog Owners
What began as a solution for wrist pain quickly became essential for a different reason—it just makes city life with your dog easier.
Whether you're navigating crowded sidewalks in London like Saoirse Ronan (yes that is Saoirse Ronan with our leash!), grabbing a flat white in Dublin or weaving through New York streets, the City Leash gives you this simple freedom.
The City Leash is perfect for:
- Taking a sneaky work call mid-walk (we've all been there)
- Parents juggling strollers, snacks, and a very excited pup
- Coffee addicts who refuse to choose between their latte and their dog
- People dealing with wrist pain, arthritis, or just really strong pullers
From celebrity dog owners like Saoirse Ronan to first-time dog parents figuring it all out, the City Leash has become the go-to for anyone who wants their walks to feel less like a workout and more like, well, a walk.
For City Dog Owners
What began as a solution for wrist pain quickly became essential for a different reason it just makes city life with your dog easier.
Whether you're navigating crowded sidewalks in London like Saoirse Ronan (yes that is Saoirse Ronan with our leash!), grabbing a flat white in Dublin or weaving through New York streets, the City Leash gives you this simple freedom.
The City Leash is perfect for:
- Professionals who need to take that "urgent" work call mid-walk (we've all been there)
- Parents juggling strollers, snacks, and a very excited pup
- Coffee addicts who refuse to choose between their latte and their dog
- People dealing with wrist pain, arthritis, or just really strong pullers
From celebrity dog owners like Saoirse Ronan to first-time dog parents figuring it all out, the City Leash has become the go-to for anyone who wants their walks to feel less like a workout and more like, well, a walk.
Sustainability
Madra World was founded on ethics, not shortcuts. "We design products that don't compromise on quality, ethics, or durability"
We started off in a small workshop in Dublin manufacturing every single piece until we could afford a trusted manufacturer.
Now we manufacture through BSCI-audited facilities that guarantee fair labor practices, safe working conditions, and ethical treatment of workers. This isn't virtue signaling. It's the cost of doing business the right way.
We prioritize durable materials that last years, not months. And when something does wear out, we offer repairs because the most sustainable product is one you don't have to replace.
We're not perfect, but we're transparent about our choices and committed to doing better.