Our grumpy man Luke actually loves his collar. Really smart on him and really sturdy for this rough and tumble so and so 🤣
Unleash Freedom and Embrace the City
Madra World was founded with a clear mission: to create products that unleash the power dogs and people need to conquer the city. We design and create innovative products that enable you and your best friend to navigate cafes, sidewalks and any urban setting with ease. Our viral City Leash along with our City Dog range of products is tailored to meet the dynamic needs of urban living, ensuring both you and your dog can explore the city comfortably and confidently.
Sustainability
"There is no point in building in something if it meant people or our planet will suffer"
Madra World started with a massive focus on the ethics of how we will operate. Our core sustainability beliefs are, there is no point of building something if it means people or our planet is going to suffer.
This is why Madra creates all its products in-house with our dedicated team of sewing technicians. Operating this way ensures the ethical manufacturing of our products, maintaining high standards of quality and sustainability.
While we are still figuring out how to best minimise our impact on the Earth with our materials that we use. What we do is opt for durable materials that are long lasting, we also offer cheap repairs to any of our Madra products
Design Principles
Madra World bridges the gap between world-class quality and the distinctive personality of a small urban design studio.
All our bespoke products are handcrafted in our studio nestled in the centre of Dublin city. We know what is timeless and by keeping our ear to the ground we know what is trending and use this to pioneer a new bold and distinguishable look.
Welcome to the City Dog Life
Customer Reviews
Overall rating: 4.9 / 5 from 675 reviews.
Lovely and bright - so nice on our Molly Collie. Love the fittings too. Happy out - thank you
I love the swivel element and the comfort of having the strap around my body. I have two very energetic terrier mixes that cross each other and pull excitedly when they smell something interesting so holding the lead and unraveling them became tiresome. This duel swivel lead from Madra solves all those problems. Plus it's made of very sturdy material so 100% love it! 5 stars!
Fantastic quality product so sturdy and looks great. So handy having hands free option which I got free on promotion. It’s so handy especially when walking alone. Wish I had this when the kids were younger!
Good service, arrived promptly. Riley loves it.
I bought the matching lead for George’s new harness and it is the best quality lead I have come across. It is very comfortable to hold and extremely secure with added locking feature. George is super proud to be sporting the Madra logo. I would not hesitate to recommend Madra for it’s excellent design and unreal quality 💚
I have been looking a really good quality harness since I got George in 2024 and spent so much money buying different ones. I came across Madra on Instagram and thought about buying one if only to add to the collection and I am so glad I did. The quality is unreal, very secure and it’s still lightweight and breathable for him. Very easy to put on and he’s happy out on his walks. Will definitely recommend to others and this won’t be my last purchase from Madra!! Top quality products and very fast delivery too 💚
Really cool lead, loads of scope for the dog and comfortable to use. Very happy with. It looks and feels extremely well made and durable
Great quality, looks amazing and fast delivery
I really like the city leash traffic grip, it’s not just for city dogs! The grip gives me good control when it’s needed.
A Great lead with great durability and strength
Very happy with our new city leash. Great quality and gives great control when walking a very energetic puppy ! Love the colour also !
Very good strong lead. Hardware is good and not flimsy. Extra handle is excellent. Collar is lovely and comfortable, the colour really pops and loads ask where I purchased
Thank you for creating double hands-free lead! It’s great!
It exceeded my expectations! Brilliant quality, and a complete game changer in regards to training!
I really wanted to like this harness because it looks great, but unfortunately, it hasn't worked out. Poor Durability: After only a week or two of use, the material is already fraying where two sections meet due to friction. It clearly won't last long. Uncomfortable Fit: The design doesn't suit my Whippet's build. No matter how I adjust the straps, it's either too loose or, when tightened, a plastic buckle sits right behind his front leg joint and rubs uncomfortably against him. It’s a stylish harness, but the poor durability and awkward fit mean I can’t recommend it.
Store owner replied: Hey Dylan Let me make this right for you ! I’ve emailed you Thanks Carl
Classic leash has been a god send with the collar and the harness 💚
Excellent work. One collar, one harness and one city lead.
My walks with my two dogs are just easier! I have one lady who pulls and another who is the gentleman! The harness is for the puller and has been a great addition to have them both on a city lead! Thank you 💚
Love it comfortable and love the clip sturdy and strong :)
Really good quality. Lovely details on the metal (stamped 'Madra' and logo in parts). I have arthritis in my hands and would 100% recommend this. Looks great too. Love that it is Irish made and ethically produced.
Very well made! Comfortable to wear. She’s only 6 months but once she grows out of her current collar and harness I will be purchasing yours to match the lead
Really like the hands free traffic grip leash. Very strong and well made. I have a new rescue dog who loves to pull so this is helping. Carl was so accommodating when I was buying it too, great customer service. Will defo be getting more stuff in the future.
I bought the green hands free for a pal and his doggo. And The Scratch x Madra collab hands free for me and my dog, Finbar. AMAZING quality. Love it. Highly recommend this dog lead..Best on the market! Thanks Carl and Team, Niamh
Our 10 month old Cindy, rocking her new wears 🥰 collar, harnest and leash. Love the vibrant green colour.
Absolutely has taken a lot of stress out of my dog walks! I have a strong jack Russell puller and a chill Chihuahua. Got the hands free city leash for the JRT. First couple of walks, I would say we had about 75% calming on his pulling! A much easier walk all round. I can only see it getting better too! Definitely recommend
Great leash with amazing color. So handy and versatile. Walks with my cockapoo are different now.
Fantastic lead!
Looks great , top quality
Great addition to our walks, super comfortable
Amazing leads! I recommend them over and over to everyone. I've a large strong dog that is often reactive and this lead is truly the business.
Gane changer. So comfortable walking around now with my dog and my son knowing my dog is safely attached to me.
Great product!!! Well made and definitely know where to get more for our furry friends!
Great product, excellent quality. Great customer service too, sent a few different questions on instagram and got a quick response. Can’t fault yas 👏
Absolutely love it, not just because it’s The Scratch, but amazing quality. Will defo be buying again 😁
Nice well made product. Unfortunately the collar was too small for our dogues.
Fantastic harness, great quality and our girl Rebel has stopped pulling quite so much so that's a bonus as well. Thanks so much!
Great stuff
I have a new rescue who is learning to be on a lead and also is quite reactive but the comfort I have with this lead is making our walks so so much easier
Easy to get on our girl. Straps easy to adjust to her size. Our lead fitted perfectly with the harness and she is easier to control without any pressure to her neck.