Unleash Freedom and Embrace the City

Madra World was founded with a clear mission: to create products that unleash the power dogs and people need to conquer the city. We design and create innovative products that enable you and your best friend to navigate cafes, sidewalks and any urban setting with ease. Our viral City Leash along with our City Dog range of products is tailored to meet the dynamic needs of urban living, ensuring both you and your dog can explore the city comfortably and confidently.


"There is no point in building in something if it meant people or our planet will suffer"

Madra World started with a massive focus on the ethics of how we will operate. Our core sustainability beliefs are, there is no point of building something if it means people or our planet is going to suffer.

This is why Madra creates all its products in-house with our dedicated team of sewing technicians. Operating this way ensures the ethical manufacturing of our products, maintaining high standards of quality and sustainability.

While we are still figuring out how to best minimise our impact on the Earth with our materials that we use. What we do is opt for durable materials that are long lasting, we also offer cheap repairs to any of our Madra products

Design Principles

Madra World bridges the gap between world-class quality and the distinctive personality of a small urban design studio.

All our bespoke products are handcrafted in our studio nestled in the centre of Dublin city. We know what is timeless and by keeping our ear to the ground we know what is trending and use this to pioneer a new bold and distinguishable look.

Welcome to the City Dog Life